The largest professional social network in the world, LinkedIn has more than 700 million users from 55 million enterprises. Consequently, you may utilize LinkedIn for, well, pretty much anything connected to developing professionally :
- Make connections with potential lead for your business.
- Connect with industry leaders and hone your skills.
- For your company, find and recruit candidates.
- For your upcoming project, choose a business partner.
..as well as anything in between!
However, despite its broad audience, LinkedIn doesn’t make it simple to network or establish connections. The truth is that utilizing LinkedIn may be challenging, especially when you first start out. The website lacks guidance on crafting a professional profile, reaching out to potential employers, building a follower base, and nurturing professional connections. But it is precisely the reason we are here. Dive in to grow your network.
If you want to connect to your professional network and open doors to new opportunities LinkedIn search will help you build meaningful connections. You can join LinkedIn groups where you can find your prospects. Here are more ways to grow your network on LinkedIn:
- Contact with people you already know that include coworkers, former coworkers, clients, fellow alumni, and others.
- A list of “people you may know” is displayed when you connect with someone on LinkedIn. This function is also accessible in your “My Network” section. LinkedIn will suggest connections for you based on your profession, industry, educational background, interests, and other information in your profile. Employ the search bar. You can narrow down your search by area, business, connection hierarchy, and more.
- Participate in the LinkedIn groups. Search for organizations that fit your interests and interact with their members.
Examine the events on LinkedIn. LinkedIn will suggest events, much like the “people you may know” area. Connecting with industry experts, wherever they may be, is now simpler than ever thanks to the internet. You may read more about how to participate more actively in online meetings here.
Ways LinkedIn Automation Can Help You Start Networking on LinkedIn
Automation tools will help you find leads related to your industry, connect with people to find a job. Hiring managers can find meaningful connections on LinkedIn. Automation offers you different way to find LinkedIn connection. Let’s see how you can automate your networking on LinkedFusion.
There are three ways to automate your search on LinkedIn. The basic difference between these three methods of automation is their level of advancement.
Method 1: Using Boolean search to find people on LinkedIn.
Who should use this : Hiring manager and company HR.
If you do not have a premium subscription of LinkedIn, then its best to use boolean operators to narrow down your search. The list of boolean operators is:
- AND – If you wish to see outcomes that contain all list elements. For instance, “marketing” AND “LinkedIn” for those who primarily use LinkedIn marketing.
- NOT – To remove a keyword from your search results. Such as “sales NOT manager.”
- OR – To view outcomes that contain a single or multiple items from a list. For instance, “marketing” OR “growth-hacking”.
Once you have the list of the candidates you can import them into LinkedFusion to run campaign to reach out with you prosects.
Method 2: Sales Navigator + CRM + LinkedIn automation tool
Who should use this : If you as a sales representative of small medium and large organization.
Your sales networking outreach will become more organized if you integrate them with Sales Navigator, CRM and LinkedFusion. You can find leads that are most similar to your target markets by using Sales Navigator’s sophisticated search filter. Using LinkedIn automation capabilities, you can contact leads, once your lead list is ready. You can launch campaigns with the aid of LinkedFusion and generate sale qualifies leads. Transfer your lead list to your CRM once you have a list of qualified leads who are interested in your goods and services. Import the lead list to your CRM using the native integration functionality provided by the LinkedIn Automation tool. Utilize your CRM to manage your customers throughout your sales pipeline.
Method 3: Sending automated invitation to your target audience.
Who can use this method : Some want to build personal brand or any organization wanting to become thought leader.
If you are someone who wants to grow your network by automating sending invitation to their target audience and grow their network. Here is how you can do it:
Step 1 : Go to the LinkedIn search bar. Then search for the niche of your target audience. You can make your search more precise by adding filter to your search.
For instance, if you are a SEO specialist who want to build a personal brand then your target audience are LinkedIn members who want to rank their website and content on search engine. Then your target audience are content creator, bloggers and website owners. Now if you want to refine your search you can add the location, industry type.
Step 2 : After hitting the search button you will have to copy the URL of the search. And login into LinkedFusion.
Step 3 : Once you Login you will get the option to copy that URL that you have into LinkedFusion.
Step 4 : Now you can automate the process of sending the connection request once you have determined:
- Your invitation personalized messages
- Follow-up time interval
- Number of follow-ups
- Time to cancel the connection requestion if not accepted by your leads.
- Set the daily limit of the number of request that you can send.
Once you have automated your networking outreach you can focus on content creation and other customer facing activity. To know more about the tool, you can contact our experts.
Tips on How to Network and Use LinkedIn to Grow
LinkedIn Sales Navigator helps you narrow down your search to find your target audience. To connect with someone on LinkedIn is a cost effective and viable way. Here is how you can do it:
- Optimize your LinkedIn profile.
- Send Personalized LinkedIn messages.
- Become a thought leader in your niches.
- Use relevant keywords to rank high in your search results.
Benefits of LinkedIn Network
LinkedIn has many features that helps you find lead on the basis of seniority (work experiences), industry niche, and more. Once you have your lead list, connect with them by sending them connection request.
Networking on LinkedIn will help you build a personal brand to get potential leads. Let’s examine some of LinkedIn’s benefits when discussing networking:
1) Develop a strong personal or business brand
Nowadays, before or during interactions with others (not just professionally, but also before a date), we look up information about them on Google. Showing off our knowledge and expertise helps us establish our credibility. Because of this, LinkedIn may present us as competent professionals who are reliable sources of information or service providers.
The same is true for businesses: Employees and a firm’s LinkedIn profile serve as brand ambassadors by sharing their work and promoting the service or product of the company. A company’s brand may be established as a result.
2) Get a job
Many businesses use LinkedIn, particularly its job search function, to find talent. After examining a candidate’s profile on the LinkedIn search engine, recruiters may also get in touch with them personally.
Before submitting applications or attending interviews, job seekers can use the website to investigate firms, interviewers, recruiters, and hiring managers.
3) Promote your business and attract clients
Marketing professionals utilize LinkedIn to create business connections, build brand awareness, increase website or other social media traffic, and generate leads.
You may find better leads and your target audience using LinkedIn Sales Navigator. The landing page for the specific LinkedIn services can be used by freelancers and the self-employed to promote their offerings and enterprises and expand their potential clientele.
By the way, the typical LinkedIn user stays on the site for 7:25 minutes. That amount of time provides exposure to a wide range of individuals and is sufficient to draw interest from pertinent audiences.
3) Promote your business and attract clients
Marketing professionals utilize LinkedIn to create business connections, build brand awareness, increase website or other social media traffic, and generate leads.
You may find better leads and your target audience using LinkedIn Sales Navigator. The landing page for the specific LinkedIn services can be used by freelancers and the self-employed to promote their offerings and enterprises and expand their potential clientele.
By the way, the typical LinkedIn user stays on the site for 7:25 minutes. That amount of time provides exposure to a wide range of individuals and is sufficient to draw interest from pertinent audiences.
4) Observe market leaders
Some of the top LinkedIn influencers are Liz Ryan, Simon Sinek, and Bill Gates. Through the platform, you may follow decision-makers in your own business and interact in real time with CEOs of the biggest firms in the world.
5) Study through engaging content
LinkedIn exposes you to a variety of content in a world where reading the news isn’t the only way to stay current. Through the posts of your contacts and LinkedIn groups, you may interact with insightful information.
6) Make partnerships
You can organize different collaborations on LinkedIn, regardless of whether you use it for work, company, or personal branding. Finding partners, approaching keynote speakers, promoting your product, and producing content with influencers like posts and videos are a few examples.
7) Get knowledge
You may improve your business, creative, and technological abilities through LinkedIn Learning courses, and you can even earn certifications.
Conclusion :
When you’re reaching out to someone on LinkedIn make your that your approach with them personalized. If you create high value content for people on LinkedIn it is a sure short way to grow your network on LinkedIn. When you’re reaching out to someone don’t forget to go through their profile as it enables you better understand your prospect.
Start a conversation to build your network and reach out to people help you expand your network. Grow your LinkedIn network and know about networking on LinkedIn contact our expert on +1 231-538-7466 or send an email on [email protected]