There are over 930 million people signed up on LinkedIn. This means that you should be considering the idea of LinkedIn lead generation. Today LinkedIn, the largest professional networking platform, has become very important for creating opportunities.
You can make the most of the prospects provided by this platform to generate leads. Build your network using your LinkedIn business page. In this post, we will look at how to convert your connections on LinkedIn to leads. Let’s get started.
Tips to Help You Convert LinkedIn Connections into Leads
Many people see LinkedIn as a platform to find jobs or widen their professional network. Yes, you can surely achieve these goals. But there is a lot more that you can do. Your Linkedin company page can enable you to convert your connections into revenue-generating clients. How can you achieve this?
Check out our LinkedIn lead generation tips below :
Personalized private messages
How do you feel when you receive a personalized private message on a network like LinkedIn? You tend to feel special and appreciated. This is how the recipients of your personalized messages on LinkedIn will feel.
On this platform, you can send about a hundred private messages to first-degree connections every day. If you are a startup business, you can easily post about your products or services. This is an open check that you need to utilize wisely. One way to send such messages is to add the name of the recipient and maybe the name of their company.
When sending these messages, make sure that you are offering some value. Examples of value propositions include beneficial legislative changes, a newsletter, or a link to a valuable article. You can make use of LinkedIn’s platform to publish the article then share its link via a private message.
As many as a million users make use of LinkedIn’s publishing platform. This results in more than 130,000 posts every week. So rather than a sales pitch, send such a link as a Christmas gift. Make it catchier by adding a “call-to-action” at the end.
Research using LinkedIn
What better to achieve LinkedIn lead generation than to research on LinkedIn? Do you know this platform has about 63 million decision-makers and 90 million top-level influencers? What does this mean for a business like yours?
It presents tremendous opportunities once you can get such individuals to adopt your product or service. Marketing on LinkedIn is very similar to marketing via any other platform. Research your prospects first before attempting to contact and sell to your connections.
You will convince them better to buy your products or services after you learn about their potential pain points and interests. Find out through the discussions your prospects engage in on the platform. Customize your messages using this information to encourage positive responses and get LinkedIn sales.
Share content to add value.
Just like when using any other marketing platform, you shouldn’t just jump at making a sales pitch on LinkedIn. Create LinkedIn business page and fill it with all relevant details. The first thing that should be on your mind when anyone accepts your connection request is to provide value. You must share valuable content consistently on your LinkedIn business page first. Doing this gives a picture of your interests and your industry.
More than anything else, it shows your connections what you are capable of and how they can gain from you. There are several content ideas that you can employ. Examples include industry statistics, work insights, news articles, personal experiences, etc. Sharing stories of how you have assisted other clients with your products and services works like magic.
The quality of the content you share on your LinkedIn business page will determine whether or not your LinkedIn lead generation will be easier. A survey shows that about ninety-one percent of marketing executives on LinkedIn find their best content on this platform. Using this same platform lets your connections learn from you and know you from a distance.
There is the temptation of forwarding content to connections as messages. Never make it a habit because it may become annoying real soon. It is best to leave your content on your LinkedIn company page, and people can choose to view it. Your best bet is to track engagements to discover who shows the most interest.
Many LinkedIn users dismiss the endorsement section of the platform. You probably think it is a useless widget too. That’s a wrong notion. Do you know that endorsing your connections has a way of tapping into their ego?
It is a way to attract good vibes since people enjoy it when they attract attention. It is a two-edged sword that will bring you good in every way you use it. Firstly when you endorse someone, they could do so to you. This has an immensely positive effect on your LinkedIn profile.
Secondly, it reminds the connection that you exist. This means they are more likely to schedule a call or online meeting with you. By so doing, you have carved a space for yourself in their mind, and you are living there “rent-free.”
Ask for feedback
Discussing LinkedIn lead generation will be incomplete without talking about feedback. As much as we are always nervous to ask for feedback on new products on services, people hardly give bad feedback. Even if unsatisfied with the product or service, their feedback would likely be constructive criticism.
LinkedIn is a great platform to run your market research. Your connections will provide numerous helpful insights on what you should add or remove. Ultimately you will be better off by having improved your new product or service.
Always plan for an offline move.
LinkedIn is a great platform to connect with leads, particularly LinkedIn sales navigator. However, you don’t conclude your sales on LinkedIn. If your ultimate aim is sales, you must begin to nurture your efforts toward moving offline.
Search for the best sales methods to connect with your prospects on LinkedIn or LinkedIn sales navigator. Would they prefer a video chat, phone call, or physical meeting? You shouldn’t make the request immediately after reaching out to them. Instead, nurture the relationship for a few weeks or months before taking it to the next level.
You will more likely get a positive response when you take your time nurturing such relationships. Meanwhile, keep researching what your prospect wants and the best methods of reaching out.
Why you should use LinkedIn to Generate leads
With LinkedIn sales navigator, you can get incredible opportunities to make the most of your professional network. The question is, “Why should your business use LinkedIn to generate leads?”
Here are a few reasons:
- Free messaging to your first and group connections.
- Lots of niches, so you are covered.
- You can invite referrals and connections.
- Sponsored content is possible on this platform.
- Display ads.
- Text ads.
- Sponsored InMail.
- Dynamic ads.
If you have never thought about it until now, you need to consider LinkedIn lead generation. We have shown you several ways to convert your connections into leads through the LinkedIn navigator. We showed you a few tools that you can utilize on LinkedIn to attract new prospects. Do you think that we left anything out? Share your thoughts in the comments section.
Maria is a content writer for the unlimited graphic design service Delesign with a keen interest in eCommerce and internet marketing. She is a communications graduate and understands what it takes to write persuasive copy and blog posts. Outside of work, you can find her mini-blogging about her life on social media.