LinkedIn is an outstanding social media platform for professionals to network online. So, how should you write a helpful article on it?
Around 48.5% of American users use LinkedIn at least once a month, while most are regular users. Featuring more than 850 million active members worldwide, LinkedIn is one of the leading professional platforms.
Therefore, an effective and outstanding blog post on it can yield great results. But that’s where the challenge is. How do you go about writing one? What exactly do you need? In order to find out, we’ll explore five essential tips and understand what LinkedIn is. So, let’s begin.
LinkedIn is a social media site for professionals. It allows you to connect with people you know professionally and build your professional network.
While LinkedIn acts as a social networking site, it’s only meant to offer a professional profile and allows users to connect with other professionals in their industry.
It is one of the most popular social media sites for professionals. LinkedIn was founded in 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, and Eric Ly.
The company was launched on May 5th, 2003, and currently has over 500 million registered members in over 200 countries and territories around the world.
The company originated in Mountain View, California, with offices in Singapore, Ireland, Germany, Switzerland, Brazil, and other locations across the globe. However, in 2016, Microsoft acquired the company.
Since then, it has been headquartered in Redmond, Washington. Since Microsoft’s acquisition of the platform, they added many key features, one of which is blogging for the user.
Whether you wish to connect with your network or share a broad perspective of your industry, it can be used.
What Defines An Effective Blog Article?
A blog article is a type of content that uses a blog to provide information about a particular topic. Blog posts are written in order to attract readers and encourage them to read more.
This is accomplished by providing helpful information about the topic, such as:
- Including images
- Videos
- Podcasts
- Statistics and facts
- Infographics and charts
The content of an effective blog article should be written in a way that is informative, entertaining, and engaging.
It should also be written in an informal manner so that it sounds like the author is talking with the reader on a personal level.
The other key factor is the headline. The headline is what will grab the reader’s attention and make them want to read your article.
If you get this wrong, your article will be dead in the water. So, there are a few things you should keep in mind when writing content blog articles:
- Keep it simple and straightforward
- Be clear about what you are talking about
- Include keywords that will help people find your article on search engines
It should also include links to sources or other relevant websites or resources so that readers can get more information if they want it.
Writing a blog article can be challenging, especially when it comes to crafting the perfect headline.
5 Tips for Writing an Effective Article on LinkedIn
From headlines to research, good articles have many elements in them. Other elements include media, grammatical quality, and informative value.
Therefore, to help you write outstanding content for LinkedIn articles, here are our 5 effective and tested tips:
1. Create Relatable Headlines & Titles
Experts say that on average, 8 people read the headline while only 2 people read the actual text. If that tells us anything, then it’s the fact that you need to write a gripping headline.
And also something that thoroughly encapsulates the overall quality of your text.
Therefore, create a headline that people would like to click on. Don’t try to clickbait them because that technique will only end up losing your followers.
So, try to write something relatable and easy to understand.
2. Research A Lot
There’s no alternative to research; nothing demands it more than LinkedIn articles. Simply because most of the target audience you’ll find on LinkedIn will be professionals and experts in the field.
Therefore, research is a paramount aspect of content creation.
But how do you go about doing it? First, you should focus on adequately understanding the topic, so take basics from high-authority websites like Wikipedia, Medium, Forbes, etc.
Then, take notes and gather statistics and facts to back up your argument.
3. Add Media, Images, Infographics, Etc.
Nothing increases the value of your content more than adding visual weight to it.
Some people think videos might be out of the question, but you can always add infographics or simple images. Here’s a little trick for you:
- Go to Google
- Search the keywords
- Head into images
- Find and click Tools
- Click usage rights, and select Creative Commons License
This will help you find royalty-free images related to your keywords that you can use on any of your blogs or articles.
4. Ensure Grammatical Quality
Grammatical quality is a paramount element of any LinkedIn article. You don’t want people to blow a raspberry at your claims simply because you made a spelling error.
Therefore, you can always proofread or rely on a reliable grammar checker
Once you use a good grammar checker, it will help you ensure that there are no grammatical errors in your text. You can simply scan the screen for any particular errors you’d like to fix.
Or, you can fix them and save your file to post on LinkedIn.
5. Use A Simple Approach
Nobody likes overly complicated terms, industry jargon, or something explained terribly. Even if an expert reads your article, they must be able to relate to it.
Therefore, you need a straightforward approach. How do you do that?
- Use simple sentences
- Write short passages
- Avoid jargon or fluff words
- Try to reduce redundancy
- Break down content into various subheadings
- Be informative
These traits will help you elevate your content to a quality worthy of LinkedIn.
Conclusion
These factors can help you write great content without any unwanted hassle. Therefore, focus on writing something that enables you to stand out by following these tips and add value to the users who will consume the content.
Use proper keywords, encounter the grammar errors, and ensure the quality before you post it.