Strategies to Increase LinkedIn Post Visibility in 2024

Increase Post visibity

Once started as a simple way to connect people, find jobs, and hunt business opportunities, LinkedIn has become more than that these days.

LinkedIn is now the most famous business and employment-focused social media platform. Companies and people use paid ads and sponsored posts to boost their LinkedIn views, which is important sometimes to get more reach.

Alternatively, you can tweak your profile and posts a little bit to reach the same visibility level. But how? We have explained this below. Read on to learn!

1. Always Complete Your Profile First.

Think of the LinkedIn profile as soil and your post as seed. If the soil isn’t yet prepared to hold and grow the seed, and you sow it, you should not expect a healthy yield at the end.

So, one pre-step to boost your post visibility is completing and preparing your profile. It is simple: fill out all the incomplete sections and provide all the details about you, your education, your experience, and more.

Here are the things you have to focus on:

  1. Name—use your original, professional name.
  2. Profile photo (headshot)—professional and updated.
  3. Header image—it should be nice and relevant.
  4. Summary—introduce your skills and talents in it.
  5. Work experience section—should be updated.

In addition, DO NOT overlook the education section. After all, you have invested years in it, and people are going to judge you based on it. Upload all your professional degrees, specializations, and certifications through the

2. Customize Your LinkedIn URL.

As of February 2024, LinkedIn has over 1 billion members from over 200 countries and regions. And LinkedIn has to provide a unique URL to everyone’s profile.

This is why its algorithms are designed to add certain numbers and characters to everyone’s profile URL after the actual name. However, these unnecessary letters and numbers are not good for profile optimization.

In short, you have to optimize your LinkedIn URL by eliminating all the unnecessary characters and numbers from it. Here is how to do so:

  1. Log in to your LinkedIn account
  2. Go to your profile page
  3. Click on Edit public profile & URL on the right side of your profile
  4. Under the Edit your custom URL section, you’ll see your current URL
  5. Customize your URL

Doing this has many benefits. It makes your profile more professional and credible and increases the chances of ranking on LinkedIn and search engines such as Google, Bing, etc.

3. Add Value and Keywords to Your Content.

You must have heard “Content is king”. This is a very famous phrase in the field of marketing that showcases the importance of high-quality content.

That same applies when you’re writing a description for your LinkedIn post. You have to write it in a way that not just people like but also the LinkedIn algorithms.

Here are some free tips and tricks for writing such descriptions:

  1. Identify your audience along with their interests, goals, etc.
  2. Think of the content that will be both helpful and engaging for them.
  3. Start writing the description. Use short sentences, add emojis, use bullets, use humor, etc., to keep them attentive.
  4. Don’t forget to use infographics, videos, gifs, etc., in the description.

NOTE: Writing easy-to-understand descriptions isn’t always easy, especially when you are writing for professionals. However, an AI rewording tool can help you transform your already-written content into an easy-to-read version.

4. Hashtags Have Power. So, Use It

Nowadays, pretty much all social media platforms use hashtags, and LinkedIn is no exception. Hashtags help find the audience content they like while the publisher reaches their target audience. Isn’t it a perfect win-win situation?

Before you publish your post, don’t forget to include 3-5 hashtags in the description. These should be relevant to your content or business.

For example, if you run a company that provides marketing services to entrepreneurs, you can use hashtags such as #innovation, #management, #digitalmarketing, #entrepreneurship, #startups, #marketing, #branding, etc.

5. Avoid Using External URLs in Your Posts.

According to LinkedIn, adding external links in a post’s description takes the traffic away from your profile and the platform.

LinkedIn algorithms are designed in a way that they pinpoint external links as exit signs to take the traffic away from the platform. Therefore, they deprioritize posts having external links in the feeds.           

In short, DO NOT use external links in the description of a post if you truly want to increase its visibility. However, if it is necessary to do so, this is how you can do so:

Method 1 : Paste the external link as plain text. Instead of pasting and pressing the enter button to make a link clickable, paste it simply in the text format.

Method 2 : Put the external link in the comment section. Then, click on the three-dot symbol next to the comment, select Copy Link to Comment, and paste this into the description.

NOTE : If the link to the comment looks unpleasant when pasted in the description, edit it to make it simple. Shorten it to make it look like a standard LinkedIn URL.

6. Tag People and Pages.

Tagging is important. Why? Because it allows people to access your profile which significantly boosts your post’s visibility.

To tag someone or a page in a LinkedIn post, you can:

  1. Type the @ symbol
  2. Type the name without any spaces
  3. Click on the name of the person or page you want to tag
  4. Confirm that the company’s name is correct and that it’s bolded. That’s it.

When you tag someone in your post, they can find you through their profile. They check your profile and may like your post or comment on it. This way, you can increase engagement and connection with minds like you.

However, make sure the description you write, the information you use, and the style you adopt are attractive to the tagged members.

7. Early Engagement is Very, Very Important.

Like any social media platform, LinkedIn uses AI algorithms to detect what different people like and what is trending. These algorithms use various filters to find content that is helpful and engaging to the audience.

When someone stays on a post and its description, likes it, and/or comments on it, algorithms immediately catch this. If this happens multiple times or immediately after posting, LinkedIn puts that content at the top.

For your information, if your post gets at least 5-6 comments within 60 minutes of being published, it shows engagement and increases its visibility. So, when you publish on LinkedIn, you should react and reply to each comment.

TIP: There are better times to post than others. Analyze when your network is most active and schedule accordingly.

8. Post On the Regular Basis.

There are various advantages of posting regularly on LinkedIn, such as:

  1. It tells the algorithms that you’re an active LinkedIn user. They provide better ranking to active users.
  2. It builds trust for both the algorithms and your audience.
  3. It demonstrates confidence and expertise in your particular field.
  4. It helps you stay connected with your audience.

While some experts suggest updating or publishing articles or posts 2-3 times a week, some suggest 3-5 times. According to us, you should at least post once a week but not more than once in a single day.

Conclusion

To make your LinkedIn posts more visible, complete your profile first. Then, customize your profile URL for a professional look. Always use keywords and provide value to your audience when writing posts.

In addition, add 3-5 relevant hashtags, but avoid external links in your descriptions. Tag people and pages to increase visibility and engagement.

Engage with comments early on to signal to LinkedIn’s algorithms that your post is valuable. Lastly, post regularly to stay active and build trust with your audience. Opt for 2-3 posts per week to show you’re active.